How To Live Like a Rich Person Without Earning…

Every single student goes to University for one reason: Get absolutely fucking-fantastically minted.
Every single student is broke.
Every single student knows it’s an uphill battle to get anything or anywhere.
The common mindset amongst every single graduate, myself included is: I’ve got to shovel shit for x amount of years… then I’ll be able to live like a rich person.
Last Saturday 
I lived like a rich person. It felt fucking great.
A 21st Doo in Fulham (The Mecca of Loafers, Chino’s and Har har har).
Suited and booted. I looked in the mirror thinking:
“Cooooooooorr, I’m absolute NUTS”
In my head, Sinatra fused with Gatsby with a sprinkle of Al Pacino (Scarface).
To the outside world a 5’7 drunkard who won’t shut up about his fucking blog.
Needless to say… it felt good. Being in a nice gaff, free bar, live band and lots of good looking women.
My first order at the bar was Sinatra-esque “A gin and tonic my fine fellow”.
My last order, well, more, Al Pacino “Extra shot you FUCKIN COCK SAAACKER, before I blow YA fucking brains out!!”
Thank god it was home time.
However, this fabulous doo got me thinking: How can I live like a rich person without earning a single penny?
What do happy rich people do every single day? 
Alas, it was time to do some research…
Destination One: The Daily Mail (don’t judge me)
These are the headlines I found:
Lucy Mecklenburgh flaunts her sensational figure in a series of skimpy bikinis as she soaks up the sunshine.

‘Mrs T you look UNREAL’: Bikini-clad Toni Terry shows off impressively toned figure in sizzling holiday snaps… to the delight of her husband John

 Heidi Klum wraps up her bikini body in a kaftan while continuing her beach holiday in Turks and Caicos. 


You may be thinking… raging pervert.
(On my MUMS there were no blokes to illustrate my point and the TV and Showbiz section is essentially soft porn)… Please bear with me on this one.
Destination Two: Instagram 
I had a little potter around Instagram.
Looking at people who in my eyes optimize success.
Here’s what I saw…
Ricky Gervais:
Kevin Hart
Richard Branson:
Paul Smith 
Lucy, Paul, Kevin, Ricky, Heidi and Mrs. T (lol)  are ALL more or less doing the same thing.
 They are DOING “X” to FEEL “Y”.
Therefore, if we want to live like a rich person without earning a penny.
We must replicate that “X” to FEEL “Y”.
What are those “X”s that we must replicate
They are all doing the following, they are on Holiday, Eating, Exercising and living spiritually.
Every single one of them.
So if “X” (Holiday, Eating, Exercising and Drinking) produces “Y” result. Then with a few little hacks, we can “feel” like these people.
So here’s the break down: 
Caravan trip down to Butlins, few tins of SPAM, Cuppa Soup and Iron Bru and Strongbow.
Give your mate Johnny a line… Live spiritually, a bit of Bob Marley holding hands as the sun comes up.
I’m joking.
Sound’s like a dece trip though.
If we strip away everything about Holidays.
Look at them objectively in their most basic form.
One is getting closer to nature. It’s as simple as that.
Now, I’m not going to go all Darwin here… but a Brief History According to Pope…
We are all just animals. We all used to be cavemen. We have an innate part of the brain to get outside into nature.
Arguably, *hippie voice* “We’re all just lost, confused, living in a concrete jungle… no where to go maaaan”.
So to live like a rich and successful person… all we need to do is emulate what they are doing. Go out into nature…
I’ve joined the local Dogging Club. Fantastic experience. Feel alive watching the sun set hanging out the back of some Dorris’s Ford Fiesta.
So from now on… I am going to try and get out in nature more. If rich people are doing it. We should do it too.
We live in the UK (most of my audience at least)… There is rolling countryside, beautiful lakes, and gorgeous country pubs.
I am going to go on walks in the woods (before sunset I promise).
And try to get out into nature more. It may not be a beach in Barbados’ but it will certainly illicit a feeling similar to those rich dons.
All of the successful people above are exercising. They’re all in good nick.
There are two ways to look at this:
1. The subjective, reductionist and “feeling sorry for myself” view (I used to be in the camp): Personal chef, personal trainer, personalized everything. It’s a piece of piss for them.
2. The exercise to “feel” something camp (I now reside here): All the successful people exercise, IMO to feel good, feel alive and energized and to deal with problems.
If we again take an objective look at celebrities/successful people (i.e. regardless of the money)
They are ALWAYS taking risks and putting themselves on the line.
A business may fail. (50 Cent and Johnny Depp both going bankrupt)
A book may be crap.
A press release may taunt them.
A Sex tape could be released.
A movie may underperform.
All of the above (objectively) is fucking stressful.
They exercise to manage this, deal with it and feel good.
Our problems are tiny compared to theirs… (money doesn’t solve everything).
So to feel like Lucy, Richard, Paul, and Co. Exercise it’s FREE.
A HIIT, A walk, whatever. For absolutely no money… we can feel like successful people.
I am not going to sit here on my high horse.
After all,  I was a white van driver for 6 months… On a diet of Cigarettes, Diet Coke and Drive Thru’s (various).
However, by looking at these successful people train hard… I felt it my duty to go and get in the bloody gym.
Now I feel way more relaxed and even more determined than I was before to bring my ideas to life.
If you want to feel like a successful person. Go lift some TIN BITCH.
Building on from my second point. Dealing with things. Here’s a list of celebrities/successful people/ legends who all meditate.
They do “X” to feel “Y”.
They meditate to feel a clear mind, relaxed and chilled.
Jennifer Aniston.
Russel Brand.
Cameron Diaz.
Jeff Bridges.
Gisele Bundchen.
Clint Eastwood.
Tim Ferris.
Tom Hanks.
Paul McCartney.
We can do this for FREE. These successful/rich people probably have had a teacher.
There’s a FREE app called HeadSpace. Download that right now and start it. 10 mins a day. That’s it.
If we start doing what rich people are doing, to feel good. Perhaps we can kick start our own journey to success.
If you thought this was half decent, please do share. This is a little bit of a plea now haha but I want other to see my writing.
Nice one xx

Lessons for Entrepreneurial Students: “Anything You Want” by Derek…

I read Derek Sivers book “Anything You Want” back in January. I’ve read it four times since.

Now I’m not bragging, I am no Einstein or Stephen Hawking’s… the book’s only 80 pages.

However. I can tell you this.

If all Entrepreneurial, Marketing, Personal Development books are Long Island Ice Tea’s: exotic, served in tall glasses with plenty of ice, colorful straws, giving off an awe of hedonistic pleasure.


Anything You Want is a shot of the strongest Mexican Tequilla, served with Salt and Lime and Pigs Blood. No fucking about.

Both produce the same result. The Long Island Ice Tea books fanny about… The Tequila get’s straight to the point.

So after four shots of this book, it’s safe to say, I have now moved from bar to entrepreneurial dance floor and am doing ANYTHING I WANT. (albeit some dodgy dancing and thinking I am Michael Jackson reincarnated)

If I was the Ol’ Guvnor at every single University across the land. I would physically make every single student read this book BEFORE they start their redundant, outdated and “Why am I even here?” courses.

If you are a student wanting to be an entrepreneur then read this book.

If you are a student contemplating being an entrepreneur then read this blog post (I’ve tried to condense it)

Here are my favorite bits (I have paraphrased)

Lesson One:

“If you think your life’s purpose needs to hit you like a lightning bolt, you’ll overlook the little day-to-day things that fascinate you. If you think a revolution needs to feel like war, you’ll overlook the importance of simply serving people better. When you’re on to something great it won’t feel like a revolution.”

What really really really really fucks me off about Business school. Is when they talk about entrepreneurship, they ONLY talk about Branson, Musk and Steve Jobs (I have the utmost respect for all of these).

But not everyone wants to change the world. Not everyone wants’s to have a Tea Party on Mars.

We feel as students that our “Lifes purpose” should suddenly just kick in whilst we’re at University.

Knock, Knock.

“Hello Mate, I’m Your Life’s Purpose”

“Why HELL-O!!, I’ve been expecting you, Please do come in… Tea or Coffee?”.

“No, No. I’ve just a Meal Deal on the way down… feeling rather ill”

“Just a quick one, I must be on the Road… Your Life’s Purpose is to… fill the blank”.

The point is, trying to find our life’s purpose is hard. It doesn’t just pull off the M23 and come knocking on your door with cakes and biscuits and a joyous tone.

However, what does pull off the M23, with cakes and biscuits is the grad scheme. The grad-scheme is so appealing as it fills the void of our insecurity, anxiety, pain and fear of finding our life’s purpose…

Imagine it though (ike a door-to-door salesman). It’s there to fuck you over!

Finding mine, yours or anyone else’s life purpose is really God Damn Hard.

I struggle massively. I often question:

Why am I even here?

What the fuck is this place?

I feel like an Alien with a stonking erection on my own planet.

I constantly worry ‘How’s everything going to turn out?’ ‘Will bad things happen to me?’ ‘Will good things happen to me?’

However, after reading Derek Siver’s I started to chill the hell out.

I began to “focus on the little day-to-day things that fascinate you…“Remember when you’re onto something great it won’t feel like a revolution”.

I don’t know where I am going. If I am going to be successful. I could end up as a David Bowie Tribute at Butlins. God knows.

Although, Jamie Oliver reassures me.

Jamie never just had it all together. He focused on the day-to-day thing that fascinated him: cooking.

Jamie’s revolution of getting kids eating healthy food, abolishing the total shit in school lunches (came much later). When Jamie was onto something great… I doubt in his eyes it felt like a revolution.

If you’re a student who wants to be an entrepreneur, then start with something you are utterly passionate about. And perhaps you’re feeling like me, worrying about how it’s all going to turn out? Scared it may not work. At least that makes two of us.

Lesson Two: Either “Hell Yeah or No”

If you’re not saying Hell Yeh to something say No. When you say no to most things, you leave room in your life to throw yourself completely into that rare thing that makes you say Hell Yeah…. We’re all busy. We’ve all taken on too much. Saying Yes to less is the way out.

Now after a few Pig blood Tequila’s, everything is a “Hell Yeh”.

The next jaeger bomb. The Kebab. The After Party. The One Night Stand. It’s all a “HELL YEH, FUCKING RIGHT!”

Now in life, business and entrepreneurship. We need to put down Pig blood tequilas and start thinking through things properly.

A few things I’ve used the Hell Yeh or No too.

Instagram… its a Hell Yeh to everyone else, bar me.

For me it’s a Hell No. Takes up time. Feel like my body is running, on likes and comments.

By saying no to Instagram, I’ve left room to throw myself completely into that rare thing that makes me say Hell Yeah: Writing.

By sacking off Instagram. I am writing more. Becoming a better writer and getting my name out as a writer (not a fool to get into my Pantie’s and make Protein Powder sand castles).

Imagine if you sacked off the degree… how much time, energy and resources you’d have to focus on your HELL YEAH!

Equally. I fully understand that sacking off a degree is scary and arguably isn’t going to happen.

BUT we have this option when we leave the Gates of Mordor.

We can go HELL YEAH and do something we want to do.

Is the grad-scheme a “Hell Yeah or No?”. If it’s a Hell Yeah, go for it.

If there is the tiniest, weeniest, little bit of No floating about… then don’t do it. Why?

You free up time to focus on a HELL YEEEEH, your business, your idea, your passion.

The Side Effects of going Hell Yeah with your own idea 

Constant Self Doubt.

Constant fear and thinking that you could and should have just settled for a normal job.


But that’s worth it to get ANYTHING YOU WANT.

Please share this to people who you think it can help… Part Two coming Wednesday


Business and Life Lessons from a Piss Up in…

10am. Gatwick Airport. Spoons. Larger’s on deck.

“Lads, Lads, Lads, Lads, Ladsssss’”

Lads need to show to the outside world… that they are, well, lads.

Weatherspoon’s is the perfect lad haunt. The larger cheap and the women easy.

Not taken from my mouth, in fact, Fat Dave in the corner. Crystal Palace shirt and the Ankle tattoos to match. His battalion followed suit, Gold chains, Receding Barnetts and Smoker’s coughs.

These fellas were Veterans of the ol’ lads holiday. Judging by appearance this battalion was to be stationed on the Benidorm border. MISSION: WINTER SUN.

Like passing through the Vietnamese jungle… we ordered our fry-ups , raised our glasses and gave a cheeky “OI, OI” to our seniors.

David responded “It’s dangerous out there, stick together, keep the chants strong, make sure you’ve packed protection ;)”


Plane to Grenoble:

Or Watering hole at 40,000 feet. (Code Language specifically for Lads)

To our disbelief… there was another LADS TRIP on OUR flight.

We looked across to each other, bemusement and anger strapped across our face.

“This can’t be right??! I thought we were the only lads on the flight”

“FUCK! These lads are dabbing too, they’ve got their chants on lockdown and their drinking the trolley dry!”

As Captain of the group… I organised an emergency meeting.

“Right lads, come in close now… We’re gunna stand our ground…”

“When that Dorris comes down with the drinks trolley… we’re gunna ambush her… Vodka’s all round, straight. NO MIXERS ON THIS TOUR. I REPEAT NO MIXERS ON THIS TOUR”

Then we bring out our weapon of lad destruction. Our national anthem. Our very being, our blood, our body and our soul wrapped in a poetic chorus of joy.

Stand tall fellas. At the top of your lungs now…

Jaaaaaaamiee Varddyyy’s Haviiin a partyyyy. BRING YOUR VODKA BRING YOUR CHARLIE!!

Wiped out those dabbing sods with a clean cut to throat.

With confidence in our hearts and minds. Passport control was a breeze.

A cheeky wink: “Dimitiri mate, it’s totally Kosha, no naughty stuff here pal… just some lads on tour”.

Before we knew it we were nestled in a bus up the treacherous mountains to base camp.

What I learned from a Piss Up in the Alps?


Before I went away. Social media was becoming my life blood. It was rank.

I felt like something out of the Matrix, my very being was fuelled by Likes, Shares and Comments.

I had just launched The Start Up Hunter. Constantly putting out Instagram content, blog posts, Facebook updates.

In the entrepreneur world, the notion of grind, hustle and show up everyday is prolific. I was worried that I would lose momentum and lose my passion.

I did. But I also learned a lot.

Due to O2’s sheer inadequacy: I had no data. (Darren in the Bradford call center, expect my call).

No data = No Social Media= New perspective.

By unplugging. I’ve learned a few things.

1. I hate Instagram.

2.I LOVE Writing.

I was wasting so much of my time trying to build an Instagram account. Eating away at my ability to write. I want to be the best writer I can be, not an Instagrammer bathing in likes.

From now on. I am going to put Instagram on hold and Double down on what I WANT TO DO: WRITE.

Every single blog, book or Growth hacking thing I’ve read talks about doing X, Y and Z. However, doing X ,Y and Z made me unhappy. I just want to focus on my writing and bang out even more content.

So…I am going to write more. Publish EVERY SUNDAY WITHOUT FAIL… but throw in a few mid-week for good measure.

So the lesson I’ve learned whilst on the old piss up. Do what you enjoy… even if an expert is telling you to do something, if you dislike it ultimately you’ll get annoyed with it and sack it off anyway.

I’m going to try and be the best writer I can be. If you want to be the best Instagrammer, then go for it.

Regardless, it’s each to their own… so do what you enjoy. Get really good at it.


Look at the state of that thing.

Clear. Serene. Untouched. Peaceful.

When your “trying” to “bomb” it down a mountain. Your not thinking about the past or the future. Your in the present.

I’ve said it before. I’ll say it again. Meditation is like skiing. Itis utterly peaceful.

However. Let’s combine that serene slope with the thought of WORK.

When we think of work: the anxiety of the future or the anger of the past comes in like a big fat poo dragon and craps all over our slope.

It’s horrible to look at. It’s a bit of a sticky situation (The Dragon had had a curry the night before). It’s hard to ski down, avoiding all the Dragon Poo as you go…

Thinking about work, life and stress can pollute the mind, leaving you with a crap infested slope. If you’re trying to ski through your day or life and there is crap all along the slope… it makes things difficult.

Meditation though. Is like summoning a Hippie on a Snowplough to come up the mountain and clear away all the crap.

When you meditate it makes it easier to ski through life.

Everyone has Problems. Stress. Anxieties. Insecurities.

No one meditates.

Do the math?



As I was in the Alps. I couldn’t help but notice groups of people all connected by a collective identity.

In layman terms or Google: collective identity refers to the shared definition of a group that derives from its members’ common interests, experiences, and solidarities. It is the social movement’s answer to who we are, locating the movement within a field of political actors.

As I galavanted around Val Thorens (or VT for the people who do a season) I noticed groups of collective identities and it got me thinking.


The obnoxious ski instructors… Red uniform. No helmet (because they are that good)… they are connected together by something: how fucking sweet they are at skiing!


The “doing a season mate” folk.

You can spot these guys a mile off. Rebellious little munchkins.

Everything they say and do, gives off the impression that “we do a season mate”.

We know this town better than you! We know the slopes better than you! Look at our Panda eyes! We run this town!

Maybe I’m just feeling insecure… but regardless they were connected by a collective identity… to band together, to dress the same, to act the same they want to connect with other “doing a season mate” people.


I pulled in (haphazardly) to a gaff called Bar 360. Panoramic views I may add.

I lay on the slope and observed everything that was going on around me.

The chitter chatter of rah rah, har har was only just eclipsed by the sound of some minimal techno.

When I heard the Sloaney accent I expected to see a bunch of Made In Chelsea fellows.


A sea of Captain Jack Sparrow Esque (after a few sherbets) characters. Reebok Vintage was their collective identity. The Leeds University ski trip.

Each person was acting, thinking and dressing the same way… to show they are part of a collective identity.

Now although I’d like to say “Please for the benefit of humanity, Fuck off back into your k-hole”. I will resist.

Despite this they were all connected by a collective identity: edgy garms and dodgy barns.

Equally… they were probably thinking: WHO THE FUCK ARE THOSE LOT?

That group of lads over there thinking they’re part of some battalion out of Saving Private Ryan.

They raise a valid point.

Regardless. I’ve learned this week that collective identities are powerful. Almost tribal.

Collective identities are ubiquitous.

United fans want to be, well, United fans “Manc accent and Red shirts and Old Trafford to house them”.

Corporate workers want to be a collective “all wearing suits and ties”.

Religion is a collective identity.

However… there is NO COLLECTIVE IDENTITY for students who want to think different, be different and act different.

  • Who don’t want the cubicle job.
  • Who want to create and constantly learn new things.
  • Who want to challenge the status quo.
  • Who embrace being the out one out.

I am going to create a collective identity for those students through the Screw Corporate. Think Entrepreneur blog.

Please do me a favour… share this on your social channels to people who you think this could benefit.

Mucho’s Gracias


Pints with Pope: Lessons from Jonathan Church founder of…

The Pints with Pope Series is something I’ve wanted to roll out for a while. Why am I doing it?



The aim is to interview students who have become entrepreneurs to show current students who are thinking about setting up on their own, working for a start-up or going against the corporate route post-University (i.e. the majority of students laughing and har-har-ing about how “Blaaaddy fantastic their grad scheme is”) that they are NOT ALONE in their entrepreneurial journey!


I want to create a community of students who are obsessed with entrepreneurship, where we can learn from each other, network with each other and create a wealth of opportunities for current students who want to be entrepreneurs. 


My first Interview is with Jonathan Church. Johnathan got a 1st from the University of Bristol, has set up a premium Ice lollies business called Melt and Co. 



This is my first interview and so the questions could be a bit all over the shop… so appreciate you helping me out here! I’ve used LinkedIn to do a background research and hopefully, these questions can help out a few fearful, yet budding entrepreneurs!!


I got this from your LinkedIn Profile and wanted to ask some questions around it…

 “We help organizations large and small to drive business transformation the entrepreneurial way. We understand the barriers to achieving transformational change and we’re skilled at overcoming these to help businesses adapt and innovate at rapid speed….

We usually work with two types of organisation: CEOs, marketing directors and innovation leaders with a mission to revolutionize their companies to stay competitive”


Q1. There are a lot of modules and academic literature taught at business schools about Transformational Leadership, I took a course at Manchester University called Leadership and Success at work.

I feel there is almost TOO much literature on leadership characteristics and traits.

With the leaders you work with, could you perhaps explain some of the smaller, daily habits and practices they perform every single day to achieve transformational change?




Growth mindset


I think great leaders perform/exhibit three key practices/traits/characteristisc – being authentic/exhibiting true self confidence, recognising their limitations and doubling down on their strengths, and possessing a growth mindset (see book recommendation below). Truly authentic leaders understand exactly who they are and are able to translate that into everything they do. It allows them to inspire confidence their team and sell their vision in an extremely compelling way to potential clients or customers. Another characteristic of a great leader is having a heightened level of self awareness, understanding that it is better to double down on your strengths and build a team around you that complements and covers your weaknesses. Finally, and most importantly, is having a growth mindset. By this i mean someone with a mindset that knows that they are never finished learning, there is always more to learn and understand, and that anyone can develop and grow no matter their starting point. There is nothing worse than a leader who thinks he knows it all, no matter how long he has been at the helm. 


Q2. With the leaders you work with and in regards to delivering transformational change in the organization’s they lead, what is the one common thing that drives them ever single day? Perhaps something that you wouldn’t find in a text book.


I actually think you’ll find this in most books you read on entrepreneurship, but the differentiating factor that great leaders share is having an extremely clear purpose or mission.  When you are faced with two equally determined leaders, with equal skill sets, the one who understands their purpose and consistently works towards it will always come out on top. What people probably won’t tell you is that this purpose/mission/vision doesn’t always have to be altruistic or world changing, for some it’s as simple as being better than you were the day before. 


 Q3. There is an immense amount of pressure on students to go down the traditional corporate route or enroll on a grad scheme. Whilst you were at Bristol University was there a particular event, activity or moment that made you decide to go on your own (perhaps elements of working within a corporate job that you didn’t like)? What was the scariest thing about going against going it alone? How did you deal with that?


I think there were a selection of moments that left me questioning why I wanted a Grad job, but there was one particular moment that left me knowing that I just had to do my own thing (didn’t have a clue what at the time though). Near the beginning on third year I failed one of those ridiculous online psychographic tests for the Sainsburys grad scheme,  and there and then realised that I had had enough of trying to conform to someone’s idea of the perfect candidate. Having passed and failed a few from other employers, I  decided that I wouldn’t spend any more time trying to mould myself into somebody that would be only be forgotten in their next intake of corporate automatons.

In all honesty, I think it was scarier to imagine living my life constantly trying to fit in and conform to a set of outdated corporate rules. There is nothing worse than selling your time cheaply and wasting it doing something that isn’t meaningful or fulfilling. 

 Q3. Setting Goals is important, but achieving them can be stressful, what are the things/practices or habits you do on a daily basis to make help you achieve your longer-term goals? For me its mediation and reading (reduces my stress levels immensely and gives me sense of clarity)

 Exercise, journaling and meditation. Exercise is so important to me for a number of reasons. First and foremost it instills the discipline I need to achieve goals, by turning up when I say I am following through on a commitment I make to myself. This accountability to myself feeds into everything else I do, and its very noticeable that I become lazier and less productive whenever I don’t prioritise regular exercise. Journaling is something that I’ve been trying to ingrain as a habit, to a mixed degree of success, but it’s a great  tool for getting those thoughts out that are buried deep in your head and holding you back (whether you are aware of it or not). Finally, meditation has been incredible in helping me to cultivate a more mindful approach to daily life and trying to be as present as possible. Headspace is one of the greatest apps ever created.

 Q4. The idea for a gourmet ice lollies in Melt and Co was a bloody banging idea! And they looked incredible! Lot’s of students have great ideas but not many EXECUTE them… What were the most important in steps in getting your idea Melt and Co and then executing it  i.e. bringing it to market?


Easy. Taking action and figuring it out along the way. Its so easy to pretend and speculate about why an idea may or may not work but until you take action you’ll never know. The best ideas (Youtube, Airbnb, Twitter, etc) started out as something else and evolved into a successful business through constant iteration. 99% of the time your first idea will be wrong and it’s up to you to keep iterating until you find something that works. With Melt and Co, the most important step we took was to buy some moulds and start making ice lollies in our freezers. It was only once we had refined our recipes (around 2 months later), and tested them on different sets of consumers, that we decided to invest money in machinery and a production facility. There is always a way to get something out there without pitching for angel money or taking out a bank loan. Test, iterate and experiment until you find something that works. 

 Q5. What is the ONE thing that drives you? That gets you out of bed in the morning and keeps you moving despite potential adversity and set-backs?  

 Growth. Knowing that each day offers multiple opportunities to get better, learn more and develop. Whilst it might seem slightly ambiguous, the key is acknowledging and understanding that the skills I need to develop and what type of person I need to become will depend and change according to the specific goals I am working towards at a point in time.

 Q6. Are there any life changing books you’ve read in regards to entrepreneurship and business development that you could recommend for a current student who is debating going down the entrepreneurial route?

 Mindset by Carol Dweck – this changed the way i thought about myself and should be compulsive reading for everyone that has been through the current education system 

Extreme Ownership by Jock Willink and Leif Babin – One sentence to sum it up = it’s all your fault 

Lean Startup by Eric Ries 

The Sport of Business by Mark Cuban 

Traction – great little handbook for how to test and evaluate different channels when marketing your product 

Young Money by Kevin Roose – about the indoctrination that occurs at Wall St investment banks and whether grads can get out early or get sucked into the system for life 


 Q6. Are there any Podcasts you listen to on a regular basis to keep the entrepreneurial drive burning? Perhaps students could listen to these in between lectures or on the commute to and from Uni.


Impact theory 

School of Greatness

Art of Charm 

How I Built This 

20 Minute VC


Guys We Fucked – just because


I hope you have found this interview as valuable as I have. If you are a student interested in entrepreneurship sign up, get in contact, show me WHY you’re interested in entrepreneurship, I have a few things up my sleeve to help you!


6 Reasons Graduates Should Work for Start-ups and Sack…

When you leave business school or university you’re probably thinking “Time to enter the real world”

Well let me tell you, I’ve got friends working in the ‘real world’ and they loathe it, worked like a machine shitting out Ford T models back in the day. Automatons add fuel to the Shareholders fire. But of course that’s absolutely fine when you drive a Beemer, wear a rolex, rock up in a fancy tie and don a designer brolly for the “Ahhh typical British weather days”

There is another option though, an option where you are not treating like a bit of WD40, used to oil the monolithic corporate machine. This option is working for start-ups.

It doesn’t feel right, it feel likes the wrong option, I’m a beer drinker, Foster’s my tipple, choosing the start-up route is like me ordering a Summer Berry Cider on Bonfire Night. It feels weird. Odd. Unnatural.

This is compounded by the Humphrey and Hugo’s of University… who’s Daddy has got them in contact with a “Heddgie”, their bedrooms are shrine to the Wolf of Wall Street, a boner arises as soon as they see the FOREX market.

I mean seriously I actually delivered Cheese at my old job…. into Deloitte, some bloke my age, came swanning down with his key pass. If it had been Halloween, I’d of known who he’d gone as Leo DiCaps (or in his eyes “THE WOLF”)

However, what Humphrey and Hugo fail to realise is they are NOT a Wolf, Shark, Dog or Don. They are number, a bar code, an employee. 123,763 employee in corporation X, Y or Z. Almost like a tin of Baked Beans on the Sainsbury shelf… they are a product (their time) to be sold (value they create) , to make money for a large corporation.

Now I wanted to write this article for students who want to be entrepreneurs, are obsessed with entrepreneurship. However, feel peer pressured by Hugo and Humphrey are peer pressured by the marketing tactics of large corporations and feel worried that they aren’t “going to the careers event mate”.

If you’re thinking about being an entrepreneur one day… here’s why you MUST work for a start up when you leave University.

1. The Averages Rule:

They say you’re the average of the 5 people you spend most of your time with – Jim Rohn.

When you work for a start up, you’ll be surrounded by highly ambitious, motivated, big thinking people.

This type of thinking, like osmosis will filter into that noggin of yours and you’ll start thinking bigger… well at least this happened to me…

When I worked at the peanut butter start up Manilife, my boss Stu was thinking VERY BIG. His plans to take on the peanut butter market (which Humphrey and Hugo would argue “Bro, that market is saturated… what is this tomfoolery?” and was completely determined, resilient and passionate about making his dream come true.

This 100000000% rubbed off on me… just surrounding myself with people that think bigger than I do, it elevated my thinking. I’ve now launched The Start Up Hunter, I wouldn’t have even thought of the idea, let alone executed on it… if it hadn’t been for Stu passing down his wisdom.

2. You learn about setting up a business

When I was sat in the lecture halls of rainy grey Manchester, I wanted to be an entrepreneur, but it often felt like “Fucking Hell, where do I begin, sounds like a blag”

Business Schools that teach entrepreneurship don’t actually help us. They put on the slide pictures of Branson, Jobs and Musk getting their horn on over it.

“Oooooooooo, aahhhhhhhhh, look at that I PHONE 7. Who’s your daddy…? Who’s your daddy?”

*JIZZ stained trousers as they flick on to the next slide *

Not all of us want to be the next Branson, Jobs or Musk. We just want to have a business that makes good money and is built on the foundations of something we utterly love and care about.

Anyway… Working for Manilife I was able to get a deeper understanding an insight on how Stu set up Manlike… the action steps that are required. Essentially working for a start up gives you a sense of clarity on HOW TO ACTUALLY DO IT YOURSELF? This reduces the risk of going completely balls deep post University, give yourself a year to learn, grow and develop ideas. Then pack your bags and your off.

3. You learn from their mistakes

Entrepreneurs live by a motto of fail, learn and do it better next time. You can learn from their mistakes without any of your personal money/stress getting thrown down the toilet. The more times the start up you work for messes up or makes mistakes, the more you learn to not make those mistakes when you start up your own venture.

Meanwhile Humphrey and Hugo will be debating their biggest mistake: “Huggie Bro….Rooooookie Error mate HAHAHAHA, you ordered a Tuna Sarnie from Pret Bro.

You get my point.

4. You do scarier SHIT

Sitting behind a desk rubbing yourself up over the Stock Exchange… may be soft porn for those fascinated by numbers, but is it that SCARY? No.

The more scary things you do, the more “AHH FUCK THIS MOMENTS” you encounter… the more you grow as a person. As I’m writing this I’ve got a big meeting for the Juice Start up I work for today, I have to present my idea and concept… this is pretty scary. I am nervous. But I know in the long term, the more of these little scary tasks I do the more I grow and the less scary it becomes in the long term.

If you work for a start-up straight outta University, you’ll get started with the scary shit before anyone else. When its your turn to show up, go it alone… you’ll be like A duck (covered in Vaseline) to water.

Setting up a business is scary… working for a start up you get used to dealing with fear every day.

5. Ability to think of your own ideas

When working for a start up, you become a Creative whore working under a Creative pimp in a Creative brothel. By merely showing up and doing the “night shift” you surround yourself with creative people. In turn you become more creative.

If you want to be an entrepreneur one day… you need to be a creative little Mo Fo. You need creative solutions to solve problems very quickly.

So work for a start up- get you creative high heels on, slap on your creative red lipstick and GOOOOOO GETTTT EM HUNNIES.

6. You make the right type of contacts…

The fact you “need contacts” is a myth. You got contacts… at business school we talk about “contacts” like its Pokemon.

Contacts are meaningless. They’re like the shitty Pokemon, the ones you shove under you’re bed. You need the RIGHT contacts… the Pokemon card whose you baby, you A-STAR killer.

I could go down the local corner shop… speak to the bloke everyday, buy copious amounts of KitKats, Rollies and Diet Cokes, build unreal rapport. But is he going to HELP ME BUILD MY BUSINESS. No.

You need the RIGHT TYPE of contacts to build your own business. Working for a start-up provides this…


You’re a foodie who makes the most ludicrously tasty duck burgers, with a crisp and fresh slaw, in a soft brioche bun, covered in heaps of Siracha and Mayo. You must work for a business that falls in line with these passions… so you meet the right type of contacts.

Imagine going to work for a sports nutrition company… if your trying to sell Burgers down the line, a contact is NOT someone who prey’s to his NutriBullet.

So by picking the right start up… you meet the right contacts… that will help you build your business that falls in line with WHAT YOU WANT TO DO.

Please share this article on every Goddam Social Media channel you’re on. Ohhh and here’s a little video I made explaining WHY I write the blogs share that shit too

Spread the message, Screw Corporate. Think Entrepreneur.


LEGO Sets: Why Graduates Should Pick Start Ups Over…

You and I have both played LEGO when we were younger… personally, I loved the stuff!
A cute little 3-year old, dummy in my mouth, curly blonde barnet (yeh I’m not really sure what happened either), I would spend hours all day making little creations of Lego, creativity oozed out of my soft baby loins… I was, like you probably were too, extremely proud of my creations, I’d get that giddy feeling inside,
In my nappy, surrounded by my LEGO, giggling away, building all sorts.
‘Maamii maaaami look what I built’
‘Wooow Dan thats amazing!!!’
‘You Clever boy!’
‘Yep I know…Now get me the new Star Was set YOUUUU SLAAAAAAAAG!’
‘Oiii do us favour darlin’ pop into the offy whilst your there, we’re running low on Cadbury’s Animals!!’
Business schools market their courses a lot like the newest piece of LEGO, the Battle Ship, the Harry Potter Collection.
When we were Kids we felt insecure about our friends having the newest LEGO set. We worried that we would be the laughing stock of the playground.
As students we feel insecure about being the laughing stock of life. Universities use this insecurity and try to sell us something on the back of it, a LEGO kit for lie success.
I need to be successful.
I need to make money.
My parents told me you need to be successful
My school told me I need to be successful
My cinema and news told me I need to be successful.
In swoops the Grad Scheme they promise you that if you follow their instructions manual, you will get money, success and security.
‘Build each lego brick like we say and hey presto you’ll be absolutely sorted’
‘Sounds like a pretty good gig right?’
What they leave out of their marketing ploy is the utter monotony and lifeless experience of following the instruction set.
The GradScheme Rulebook To Achieve Success:
Step 1. The 6.00am alarm
Step 2. The Packed commute
Step 3. The wearing an uncomfortable outfit
Step 4. The staring at a computer screen
Step 5. The fear of other graduates taking your job.
Step 7: 28 days holiday a year.
You may eventually get the Starship Galactica or Corporate Success. I hope you do, after all Steps 1 to 7 sound fucking shit and I hope your rewarded.
HOWEVER, I know this for sure, with absolute certainty, some of my friends are in the corporate world and they dislike it. They know they have to follow the rule book for at least 20 years. Only then will they get their Starship Galactica.
The Grad-scheme Rulebook will promise you is a boring life, a Thank-God-Its-Friday-life, a I’m dreading Monday life. Lots of my friends, in fact most, have gone down the corporate route and I genuinely don’t think they’re enjoying it!
With Entrepreneurship and LEGO:
Most times when we were kids… the true beauty of LEGO was that we were able to create whatever the hell we wanted, magical things happened, it may not have been the Starship Galactica, but it was our creation, our little baby, our pride and joy.
With entrepreneurship you are able to create your own thing, your little baby, its yours and no one else.
I encourage you all to sack off the Starship Galactica Rulebook… Create Success on your own terms…
Screw the Corporate Lego Set. Think Entrepreneur. I am in the process of launching to help students become entrepreneurs. If you’re a student who wants to be an entrepreneur, subscribe and I’ll email you some more information. xx
I’m in the process of launching a business to get more students into entrepreneurship, I’ve still got a few things to finalize… but if you’re a student who wants to be an entrepreneur. Subscribe and I’ll send you an email with more information.

27 Ways To Live and Breathe Creativity

The one thing that pisses me off about ‘creativity’, school tells us “your either born with a creative brain or not”. Well, this is a lie. Since I’ve started writing these articles and been working on the branding for a Juice Company… I try and live a creative life, the more ideas I have the more value I know I can bring to the table… I hope these 27 things help you live and breathe creativity …

  1. Coconut Oil and Coffee. A strong coffee, I mean really strong coffee, add a dollop of coconut oil into the mixture- feel like Stephen Hawking and Andy Warhole’s Love Child on speed. No idea why. But this combo makes me more creative.
  2. Pick You favourite film. Go on Youtube, watch three or four interviews with the director. Re-watch the film. Instead of focusing on the story line (you know that because you’ve seen the fucker before), Now you focus on the creative decisions of the director. You’ll learn creativity from the best in the world, and like osmosis it will just make you more creative. I like Quentin Tarrintino, but you can pick your favourite director.
  3. Have a notepad on you at ALL times. Failing that use the app Evernote. Idea comes into noggin wanna trap that MOFO on paper. You never know, it could make you DOUGH in the future.
  4. Shit ideas are just as important as good ideas. To get a good idea, you need a HELLA load of shit ones. Embrace the shit ones, like paint balling you need to fire off a load of bad paintballs before you hit your target. Keep firing shite paintballs.
  5. Using your notepad. Think of company that has really really really fucked off you off in the past. List 5 ways they could have done a better job. Bloody boring, I know, but starts firing up that creative muscle. Once you get that fucker into gear 5, you’ll be gunning a Chevy down the creative highway. .
  6. Using your notepad. You’re Favourite restaurant, something that could be done better. I love Pret (not my favourite BUT give me one of their Sarnies, I’m getting HELLA CRUNK). How can it be improved? 1. They do free water, on the side of there stores, the water should have lemon and limes in it. 2. The chairs are utterly shit, they need more comfy chairs likes Costa. 3. Should have a Pret Card like nannies, manz owed some sandwiches.
  7. Go to the gym, but never ever, ever plan your workout. A planned work out is boring, monotonous and saps the fun out of going to the gym. Roll with the punch’s as soon as you get in there. You will literally FORCE your brain to be creative. you literally force yourself to be creative pair random exercise, I’ve started just matching lower and upper body exercises- see if it works.
  8. Read the War of Art by Stephen Pressfield. Thank me Later.
  9. Cook without a recipe. Get a load of ingredients bend the rules. I’ll combo up chinese with italian… fucking nut job mate… blending cuisines = being creative.
  10. Watch this by Robert Rodriguez, probably the most creative thing I’ve ever seen. Made a blockbuster movie with a mere 7 GRAND.
  11. Listen to Jazz- no reason why, when I listen to Jazz I’m more creative. Could work for you too
  12. The Shopping Bag Technique- want to stimulate creativity? pick you favourite brand and think of what their shopping bag looks like? Usually they are fucking boring. Think of ways you can re-design the bag and make it look cool or weird or strange. Here’s mine: A 4 back of beers, instead of being in some dead holder, place them in a four way condom with the strap line being “Proceed with Caution”.
  13. Do stuff and things where YOU have to create the image in your head… Don’t watch things… they give the image to you, this stifles creativity. Instead listen and read books.
  14. Meditate: you clear your head of annoying, pain in the fucking arse thoughts and leave utterly boundless, orgasmic space for creativity to flourish like a beautiful daffodil in spring.
  15. Practice whilst you do something everyday. On a train to work, on a bus to Uni… practice creativity EVERYDAY. James Altucher says creativity is like a muscle it needs to be worked out everyday. Work it out when your doing something boring.
  16. Look at buildings. I walk through London and look at architecture. I put my brain in the architects mind and think “Where was he going with this one?” Do this. It makes walking more interesting. It stimulates creativity.
  17. Ask Why. To everything you hear, see and smell. Why do Pret package their sandwiches like this? Why is the logo that colour? Ask why you’ll be more creative. Because YOU have to create an answer.
  18. Look at billboards- I love billboards, companies spend MILLIONS on creativity for these things… let me tell you this… EVERY SINGLE BILLBOARD has had a huge amount of creative spending placed on it. Analyse them… you’ll be more creative.
  19. Car journeys- For me, every single idea I thought of was whilst I was doing my white van job, had a pen and note pad next to me- IDEAS would fly in. I thought I was some fucking weirdo (which I am), turns out Sara Blakely CEO of Spanx and worth BILLIONS, does the same thing. Her ideas come to her when she’s driving. Hence goes on ‘creative drives’. Go on ‘creative drives’, write down ideas…see what happens.
  20. Don’t just Read. Read and Pen. School taught us to read the book, close and discard. Fucking retards. When you read have a pen, your essentially unlocking a successful persons brain… to sap every last cell you need a pen on hand. Underline. Write comments. Make Notes. Repeat.
  21. LEGO, I learnt this one playing with little cousin at X xmas. Building blocks of lego, makes weird fucking ideas come to your head. Write them down.
  22. Doodle- I spent most of my time at Uni doodling… on paper on anything… it calms the mind down… when the mind is calm, creativity flourishes.
  23. Smoke a joint. I don’t smoke weed. But some of the best creatives in the world were stoners… every single rapper, the creators of Superbad, Southpark, The Rolling Stones, The Beatles- the best creatives, got high, there must be something in that wacky baccy.
  24. Re-invent the pizza box. Try this on the train, using your notepad. How can you reinvent the pizza box make it better? I’m not entirely sure… but you’ll definitely force some creativity.
  25. Go to quirky cafes, it helps boost creativity, I don’t really know why but it does. Maybe because you ca get fucking good coffee at these places.
  26. Think of something so bog standard and make it unbelievably fucking interesting. A tube… bland, boring, soulless, moving piece of shit. How do you make it interesting? My Ideas- 1. play stand up comedy recordings through the speakers whilst the train moves 2. make all the chairs leather, 3. have free water as your board the train 4. Have a monkey strip teasing on the poles in the middle. Will it ever happen, No? Was it creative Yes?
  27. Other boring shit you could think about making better: The Bus, A Train, A Carton of Milk, An Umbrella, A School Desk…4 ways to make these things interesting, BINGO MAAAA SON- You’ve initiated creativity.

If you like this article please share it to help other people be more creative or like my Facebook Page

Thank you xx


Want a Daily Practice to Reduce Stress?Give Me 6…

Here’s a little trick that reduces my stress levels… as soon as I wake up

It’s a simple trick that doesn’t require a self-help book. It’s fucking simple and it works… But first a little story…

A pop up is about to come up on you’re screen asking you to subscribe, fucking annoying YES? But if you want me to send you extra content of little tips, tricks, and books I’ve found useful that week. THEN SUBSCRIBE 

I had a dream….A beautiful woodpecker… a mosaic of colours at the dusk of dawn swoops down and rests on a soft, silky smooth surface.

It lines up its beak and finds its exact location. It was beautiful watching this creature slowly knock away and then suddenly the speed increased…. Faster, faster, faster… like a teenager busting out his first wank… the speed was getting out of control… the dream was becoming nightmare

The woodpecker had venomous eyes, fuelled with rage, shaking its head left to right, right to left!

Battering away in my ear hole…

Twatting it’s big nose into my cranium…

Eating its way into my mind…

Then chewing on the remains of my brain…

This wasn’t a night mare. This is a reality. A reality I face EVERY DAY. 365 DAYS A YEAR.

The wood pecker is my 6.30am alarm clock and it ruins me. But it doesn’t ruin me because I need an extra 10 minutes sleep..

It ruins me because as soon as that alarm goes I’m stressed.

Why do we hit the snooze button? It is never to get more sleep… it’s to off set the following:

Stress of the Day ahead, the Week Ahead.. Your life ahead.

Stress at What to Eat for Breakfast? Anxious that it needs to be a ‘Smoothie Bowl, covered in Almond Jizz’? Stressed it needs to have protein in it.

Stressed at your ‘To do list’(which ironically is meant to de-stress you)

I am a very stressy person.

If someone cuts me up on the road… I feel like Armageddon has come and ruined my day… Why Me? WHY WHY WHY it’ss soo unfair.

I’ll get stressed that my Coffee is TOO hot… “Why are you soo fucking hot you piece of shit?” Neglecting the fact, that by nature it is a hot beverage.

I’ll get stressed when I’m at the end of my toothpaste… trying with all my might to squeeze the little fucker out… genuinely believing that my tooth paste is possessed my some rabid holy demon trying to make my day shit.

I’ll get stressed about getting stressed… ‘Don’t get stressed… Why are you getting stressed? No need to be stressed BRO… AHHHH I’m stressed’.

Once we come to terms that stress is part of human nature it becomes ok…

No, I am not a fucking science guy or a biologist BUT here’s a Pope version of history and stress.


Caveman… they used to wake up. Stressed.

What to eat? How am I going to hunt for dinner? What if I don’t feed the kids?

‘Ahh FOR-FUCK-SAKE I gotta go hunting for fish in that ice cold pond with Jimbob who also stinks of shit… then I get back to my cave that also reeks of shit, Ahhh I’ll do that then I’ve gotta rag my wife who stinks of shit.’

Cavemen were stressed.

The Feudal System (Kings and Jousting Shit)

Yeh Ok they didn’t have phones, iPads or even Social Media… they didn’t even have to be in a factory… they were free to roam the land.

BUT…they were stressed that the King was going to wake up on the wrong side of the bed and slit their ball sack open with a hot iron rod.

The farmers were stressed that their crop would be a pile of tripe. Everyone was pretty damn stressed with the ol’ religion side of things- heaven or hell, or in today’s terms British Airways or Ryanair.

Henry VIII was stressed.. he owned all the land, played tennis, ate like a pig, shagged who he wanted … but even then he was stressing about having a boy, he was so stressed that he decided to cut off the heads off of his wives.

The Factory workers

They would wake up every day stressed about achieving the American Dream.

They would stress over ‘Keeping up with the Jones’’- ohhhh they’ve got a nice car… we need to get one of them. Stress. Stress. Stress.

Our generation

We are never going to escape stress, whether it is worrying about getting a 2.1. or how much avocado is in our breakfast.  Once we accept we are always going to be stressed- we actually relax.

I know I am never going to wake up stress free. So I prepare for that wave of stress.


What I do instead… is tap into what is stressing me out at that EXACT MINUTE.

It usually only three or four things… BUT these three or four things feel like a hurricane swirling around in my brain.

So I write down the things that are actually stressing me out at the very moment.

By writing it down… the stress is removed from your brain and you’ve stopped the hurricane.

You’ve actually spelled out the ingredients of your hurricane and you realise it’s never that bad…your brain is just racing, racing.

Everyday, I know as soon as that rancid peacock gets into my boat.

So I was stressed about these things….

  1. I procrastinated all morning (I wrote this at 8.30am, but I start work at 6am everyday- so felt like the whole morning)
  2. Angry went out two nights on the weekend and fucked up my gym routine (trying to lose weight)
  3. Anxious I had no idea what I’m doing with Juice It (new job, little direction, trying to do everything on my ones)
  4. Anxious I won’t be able to speak to people and look like a mug (scared I didn’t know enough about Juice It and would look like a moron)

Then here are the action steps:

  1. Do three things towards Juice It- try a Wagamama juice and create a market research plan- I did these things, stress went down and I had a good day.
  2. Don’t stress about what is not in your control. Whats done is done, go out there and do the workout. For hours I was lying in bed thinking ‘Ive fucked it’, I had cheated all weekend, KFC, Chocolate Cake, had been out both Friday and Saturday Night, felt tired. This was completely out of my control, I can’t change the past, its over, so I made sure I smashed out a workout.
  3. Create a Plan, Remember Richard (my boss) is on the end of the phone- when your mind is in a stress Hurricane often easy to forget some simple things, i.e. people are THERE TO HELP.
  4. Meditate after you work out- Meditation helps me chill the fuck out and realise that looking like a mug in front of people about a product I am unsure on, is literally just me playing over a scenario in my head again and again. Meditate is fucking works.

What should you do?

As soon as you wake up… write down what is actually stressing you out at that minute.

  • It’s usually three to four things.
  • Then draw a line after your list of stressful things.
  • Number each one.
  • Then write down next to each number an action step that would help reduce that stress and make sure you have a good day.
  • Rip up the piece of paper- do the things on your list- hey presto stress reduced.

Sounds fucking simple. It is and IT works. What should you do?

It’s a simple trick that doesn’t require a self-help book. Sounds fucking simple. It is and IT works.

I hope this helps- Please like my Facebook page called Screw Corporate Think Entrepreneur and tell me what to write about next

Share my content and help other people feel more relaxed as they combat their day to day.


How To (in 2 mins) Have a More Entrepreneurial…

I’ve had to pull out one of my Get-me-the -FOOK- Outta- jail cards this week….
I had spent bloody ages typing an article about called How I dealt with the Most Unproductive Day of my Life feat. Rotisserie Chickens’ 
The Productivity bit was a piece of piss.
The Rotisserie Chickens, Not so much.
So I’ve sacked that off for a few weeks, will come back to it… any ideas on analogies for productivity (other than Rotisserie Chickens) holla at ya boi.
I’ve started a new job as London Sales Co-ordinator for a start-up called Juice It (second employee) … essentially I have to compile a research report on London’s Juice Market.
Many Tubes. Lot’s of walking (feet feel like they’ve been twatted by a sledge hammer) and just generally been feeling mardy.
Then last night I dislocated my shoulder in the gym… Tell you what A & E really saps the life out of you. You walk in met by a sea of depressed faces thinking, everyone looking, yet thinking the same thing ‘Hhmmmm wonder whats wrong with him?’
*As you approach the Check In bit- you see their ears light up. Nosey fuckers.*
‘Hiya, how’s it going, Name, Date of Birth, First Line of Address?
‘What’s wrong with you this afternoon’
‘I can’t stop crapping my pants????!!!!! ‘
*turn around to sea of people, cheeky wink*
‘You thought it was the shoulder didn’t you. Silly Mugs!!’
BUT this article is still valuable How You Can Have a More Entrepreneurial Mindset in Two Minutes… 
Where is our Generation always looking?
Our Phones. Don’t believe me?
Get on a tube for 4 stops everyone is fascinated by their blower. I for one don’t blame them, the tube is a horrifying place, packed in like corporate battery chickens, struggling for air, wondering when we are going to be taken to the corporate chicken factory.
Old people say:
‘Get off your phone… it’s rude to be on your phone at the table… No phones please’
‘Shut up Grandad’
‘Do What I want’
Most of us, myself included spend a lot of time on social media and looking on our phones. So How do we have a more Entrepreneurial Mindset? 
The Big Clear Out
Over the years… well since 2012… I’ve collected some unwanted clutter… some pain in the arse.. get OUT MY FACE FOOL nonsense…
Tools, Helmets, Bellends, Knob Jockies, Mugs… polluting my social media and more importantly if I am ALWAYS looking at my phone… unfortunately, I’m always looking at this shit.
In 2012, I wanted to be on Made in Chelsea AND have the odd cameo on T.O.W.I.E
I wanted to POP bottles in the club, I wanted to venture out to Sugar Hut… meet some of the Essex Boys (my type of lads)
I idolized these people…
See below…
My point is, that over the years, our perspectives on life change. BUT we still have a lot of clutter from our previous perspectives. My Instagram feed was fuelled with some utter BOLLOCKS. 
Some bird drinking some special Fat loss Tea, whilst Whitening her teeth and shitting out a Protein World Shake.
Or some RAH RAH Chump- Who Guess What? WAS ON THE KINGS- FUCKING- ROAD! Who’d have thought??!!
Balls deep in a Blue Bird lunch with his ‘bro’s’.
If I’m spending an hour (minimum) looking at social media a day… why not at least have some interesting shit on there..some stuff that will motivate me and ignite my creativity muscles.
The Instructions: 
Do the following. It WILL give you a more entrepreneurial perspective.change your perspective (at least it has mine)
  1. Delete your clutter… you’ll definitely have some and it’s liberating when you delete it.
  2. Delete 10 accounts to be specific.
  3. Replace those 10 accounts with these 10 accounts.
  4. Be more entrepreneurial, creative and productive. 
  1. Gary Vayner Chuck– if he doesn’t get you up for I don’t know who will!
  2. Tai Lopez– Guy has fucking four Lamborghini’s and tells you how to be an entrepreneur. Easy
  3. Lewis Howes– very good podcast but posts lots of good quotes on a daily basis, let it filter into your subconscious.
  4. Paul Smith – the man behind the clothing label, uploads something creative every day and a great insight into what he’s like (plus his clothes are banging) and how you can get creative inspiration from anywhere
  5. Rob Moore– The Disruptive Entrepreneur, Rob takes complex processes and whittles them down to very simple ideas. (The best for anyone thinking about starting up or pursuing an idea). YOU NEED to listen to his podcast, though: http://robmoore.com/podcast/
  6. Bradley Simmonds– creative workouts, the more creative stuff you watch, the more creative you become.
  7. James Altucher (my favorite)- love this guys podcast, he is very honest about his failures- which makes you think it’s fine to fail, but importantly how to deal with failure, rejection
  8. Foundr Magazine- the Entrepreneurial magazine for our generation, loads of banging advice on there from starting up a business, being productive etc. , link here https://www.instagram.com/foundr/
  9. Chase Jarvis– this bloke basically came up with the idea for Instagram before Instagram nicked it. Lots of cool, creative photography and entrepreneurial stuff.
  10. Screw Corporate Think Entrepreneur- daily insights into what I’m reading, how I’m being creative, failures and general life shit.
So remove the clutter, follow those accounts, when you look at your phone… at least you’ll be looking at the good and proper stuff and hopefully, you’ll be inspired to get going on your own. Need further advice? Join my Facebook group and tell me what to write about next…
Peace x

7 Persuasive Sales Lessons Business School Will Never Teach…

I started selling 6 months ago … I thought I was a banging salesman with the el gift of la gab, but NO NO, I was utter shite… BUT this is what I’ve learned through trial and a lot of error and a few sales books thrown in the mixer.
Little bit of background before we go balls deep into the lessons: I was Sales Director for an Argentinian Peanut Butter company called Manilife who produce premium, deliciously creamy yet utterly crunchy peanut butter. These lessons have come from many hours at Food shows and doing sampling events in shops across London. Now that’s out the way, lets get going.
(Check out more about Manilife here: https://mani-life.com/)
Here is what I’ve learned, perhaps you may find it useful too…
ONE:  Just because You Can TALK Does Not MEAN You can SELL.
THREE: How Do You Find Out Your Customers Specific Wants and Needs?
FOUR: Put Your Head In The Customers head.
FIVE:  Selling to Different Customers
SIX: Have More Than One Sales Pitch In Your Arsenal
SEVEN: The Best Way to deal with Price concerns, Talk about Cost.
 Lesson ONE: Just because you can TALK it doesn’t mean you can SELL.
Please allow me to set the scene… of how most salesman act in the beginning (myself included)
At me local boozer…Brooding over an Ice cold Foster’s, sparking up a Marlboro Light, informing the ‘lads, leds leds’ of my new Sales Position.
‘Ahh sales mate, piece of piss’
‘Gooot daaa gift of the ol’ gab, me son’
‘Whatever I say deeze Mugs’ fucking buy it’
‘It’s total genius fella, get me commission then I’m down de old pub’
The biggest lesson, just because you can TALK does not MEAN you can SELL.
The natural tendency when you sell is to talk…Why?
The more you talk about the benefits of the product or service you are selling. Surely the more likely the prospect is to buy? Surely?
Computer says NO. 
Talking and selling are different beasts.
When you talk… you don’t sell. Because when you’re talking you’re eating up valuable time. Let me explain….
As Sales Director of Manilife… I talked A LOT but sold very LITTLE.
Here’s how my sales pitch (or talking pitch) would look…
 I would talk at length about many important aspects of the peanut butter:
  • The origin of the peanuts sourced in Argentina.
  • The hi-oleic fat profile, making the peanuts extremely healthy.
  • The meticulous Roast.
  • The story behind the product… My boss Stu leaving his job in the City.
  • The USP of the product, its extra creamy texture, yet it’s simultaneously distinctive crunch.
You’re probably thinking, but that is very important and useful information about the product?
It’s fucking is. But this means fuck all in terms of selling…
Customers will give you a maximum of 5 minutes of their time. Let’s say you talk (see my example above) for 4 minutes. giving out all the valuable information. You’ve completely wasted your time, energy and breath… Here’s why?
You have left yourself, only ONE MINUTE to investigate and find out their wants and needs.
You need to use that 5 minutes… to find out what the customers specific wants and needs are… then you sell them a product that satisfies these wants and needs.
So. Talk Less. Sell More.
Lesson TWO: Listen MORE, Sell MORE. 
By Talking Less. Guess What?
YOU SELL MORE. Because you’re finding out what the prospect actually wants and needs (I’ll keep saying this phrase because it is SO important)
The Talking Salesman vs. The Listening Salesman. Who Wins?
The Product: I Phone 7 phone case.
 The ‘Dodgy Gaff’ in a Train Station, Lyrcra Mobile Salesman
‘Veryyy good case, Fantastic I-phone case, it will never break, I do you good price, full refund’
‘I do you Good price… The Red Colour VERY popular.. will suit you, very nicely’
Not once has he asked what you actually  want and need 
You can’t breath… he’s too in your face… you quickly make an escape for your train. NO SALE.
The Apple Salesman: 
You go into Apple, they listen to your swants and needs, they have a fucking Genuis Bar for God’s sake… you go there to SPEAK, they listen, you ask for the most robust phone case (your wants)- they satisfy it. Ask for the trendiest phone case (your wants) – they satisfy it. SALE.
 You could argue that Apple and Some dodgy gaff are an ocean apart in revenue, spend on training. Yes…. But the Sales model can be applied to any business, big or small.
One is talking. The other is listening. Listening always takes the dough.
Lesson THREE: How Do You Find Out Customers Specific Wants and Needs?
“Everyone has wants and needs, everyone has an Itch as Sales people all we need to do is Scratch that Itch’ – Zig Zigglar. (Paraphrased the fuck outta that btw.)
We all have Itches and we all need someone to scratch our itches. Here’s mine…
When I need a pint, The Pub sells me a beer and scratches my itch.
When I need a new laptop, Apple sells me a Mac and scratches my itch.
When my armpits stink of shite and I need to sort it out, Lynx scratches my itch.
When you have a woeful pair of trotters,  Adidas or Nike will both compete to scratch my itch.
Itches are not easy to find… Why?
They are usually masked with a load of bullshit, phrases like:
‘I’ll have a think about it’, ‘Not for me today’, ‘I’ll have to ask my boyfriend/girl friend’
‘Not for me today’, ‘I’ll have to ask my boyfriend/girl friend’
‘I’ll have to ask my boyfriend/girlfriend’
 Phrases like these prevent you from getting to the bottom of the Itch, therefore missing the sale.
We need a battering ram to cut through this bollocks, and there are two weapsons at your disposal:
2. A weapon that will always stand the test of time its the Mo-fo-fucking- battering ram: QUESTIONS.
How do you use the battering ram?
At Manilife, like a rabid horney Viking I was relentless in using the battering ram. I would keep battering away until I had broken down the gates to the castle and found the customers ITCH.
Here’s how you do it: Start broad. Get specific. 
 Here’s an example during my time at Manilife.
‘Do you like peanut butter?’ (VERY BROAD)
‘No’- don’t pursue the sale- Don’t waste your energy (your energy is a finite resource)
Probe Question ONE:
‘How do you usually eat your peanut butter?’ (investigating begins, BROAD)
‘I have it on Banana’ (Ok, you know they WANT it on fruit)
‘I suggest you pick the Deep Roast it goes much better on fruit’ (satisfying their WANT with your product, STILL BROAD)
Probe Question TWO: 
‘WHEN do you eat your Peanut butter then?’ (MORE SPECIFIC)
‘In the morning’ (Now you’ve found their ITCH, they are itching for a product that tastes good, saves them time in the morning when they are rushed and anxious to get out the door)
‘Scoop this on a Banana, it takes 30 seconds and you have a healthy breakfast’ (You’re no longer selling them Peanut butter, You’re selling them a time saver that is healthy and stress-free) (VERY SPECIFIC)
Find someone’s Itch by asking questions. Tell them how your product satisfies that Itch. Sell More.
 (I am going to do a longer blog post, specifically on probing questions to investigate and find out people’s wants and needs- Keep your eyes peeled.)
Lesson FOUR: Put Your Head In The Customers Head. 
 As sale bro’s and hoe’s we are often absorbed in our OWN head…
As we deliver our pitch … we are trying to rattle out all the important information about the product and service.
‘What should I say now?’
‘Am I saying the right thing?’
‘Is this going well?’
‘Have I got any peanut butter in my teeth?’
Time after time… I would be IN MY HEAD asking these questions… Yet also IN MY HEAD  thinking I was fucking sick at selling: a passionate, enthusiastic, engaging little fucker…
Little did I know this was a sure fire way to guarantee A No Sale.his is destined for a no sale.
Once I put my head IN the customers head I sold more (perhaps this could work for you too). In fact, I went from selling 5 jars an hour to 180 in 5 hours at the Taste of London Food show. Why did I sell mroe though? Let me tell you…
When I put my mind inside the customers… it was like a mirror being held up to my face… I realised I was JUMPING down the customers throat… with FAR TOO much passion and zeal… It would have turned anyone off.
Get into the Customer’s head. Try to see through their eyes, by doing so you’ll see yourself… you’ll know whether to tone it up or tone it down. Whether your being too aggressive or too timid.
 Lesson FIVE: Selling to the Different Customers
When you put yourself in the customers mind… as your floating around in their noggin, you’ll start to see, feel, smell and act like them. You’ll realise EVERYONE IS DIFFERENT. EVERYONE HAS DIFFERENT ITCHES. EVERYONE’s NEEDS TO BE SATISFIED DIFFERENTLY (some Anal others Oral, whatever floats your boat!)
Let me introduce to three customers: The Grandma, Little Cousin and a Teenage Brother
Would you speak to your Grandma the same way you would speak to your Little Cousin or Teenage Brother?
Would you speak to your Little Cousin the same way you would speak to your Grandma or Teenage Brother?
Would you speak to your Teenage Brother the same way you would speak to your Little cousin or Grandma?
Imagine saying to your Grandma or Little Cousin- ‘HAHAHAHA you haven’t got any Pubes’
You’d get a few stares to say the least. BUT it makes perfect sense if you say it to wind up your Teenage Brother.
Therefore, each customer is completely different… you need to speak to different customers in different ways. Ways that make sense to the specific customer. It’s definitely not one size fits all and I learned this through some dodgy looks when I told an elderly women it looked like she worked out… lol
Lesson SIX: Have More Than One Sales Pitch In Your Arsenal  
One product: Trainers.
Three Customers: Grandma, The Teenager, The Little Cousin.
All three want the SAME product. But have different wants and needs.
First, Sizing- Grandma size  6, the Teenager (if he’s a growing lad) could be size 9, the Little Cousin size 4.
Second, Taste- fuck knows what the Old Granny would go for, them oversized trainers for Bingo, The Teenager would need something ‘cool’, the Little Cousin would want something with Power Rangers all over it.
Third, Wear-ability, Grandma would need trainers for Bingo and Reading Club, The Teenager would need trainers for ‘looking cool, fuck-mum-and-dad’ and the Little Cousin would need trainers for going BUCK on the swings in the play ground.
These customers all need the same product: trainers but have different wants and needs.
So,  have an array of pitches in your sales arsenal.
I don’t give a fuck about your ‘target market’- that is not an excuse for having ONLY ONE sales pitch at your disposal.
You’re target market will be always be sliced up into different segments. So have sales pitches ready for each segment.
 Here’s another example as Sales Director of Manilife. The same product i.e. peanut butter But our target market was split up. Different Customers. Different Needs. Different Pitches.
The Yummy Mummy has money to spare, so the price point is not an issue, caring, usually comes with a friend, at food shows will be looking for scrumptious food.
Their needs wants and desires 
Looking for a high-end premium product, doesn’t matter what the product is, they’ll always want PREMIUM. So that’s their needs and wants… They also like helping younger people, I don’t know specifically Why? but they do… so you can tailor this into your sales pitch.
The Sales Pitch
  1. Talk about the craftsmanship of the Manilife roast, unlike other peanut butters, we meticulously roast ours for a specific time, the recipe has been developed over 2 years, originating on a farm in Argentina, slowly but surely, our boss Stu (with passion and care) has tweaked and tweaked and re-tweaked the recipe- to create the most unique peanut butter on the market. This screams out premium, high-end product, love and care= Sale closed.
  2. The Yummy Mummy has spare time/money, so their wants and needs, whether they truly know it or not, would be to share some of their wealth by helping a start up ‘make it’. Giving them the story of Stu ditching the corporate route and taking a big risk, an all or nothing situation Playing the sympathy, start up needing money card= Sale Closed.
The Foodie 
Specific wants and needs a great tasting product, price could be more of an issue here, interested in food, this is more for the big food shows, the business 2 customer ones- they are there, obviously for food, they are looking for a banging product- that’s  in their need, so satisfy it
The Sales pitch 
  1. If they’re interested in food go with the uniqueness of Manilife peanut butter, the completely different texture and consistency.
  2. So go with something like this: ‘Our peanut butter, will truly satisfy YOUR peanut butter needs, we strive for a texture that is more like a salted gooey caramel as opposed to a Pate, which is the traditional texture of PB. Once we get this, we add in a specific amount of carefully selected, properly chunky nuts, so you have a contrast of textures going on as you eat the product. Food wants exciting product. Foodie gets exciting innovative product. Sale Closed.
  3. Talk about the use of the product, their needs and wants will be asking questions ‘what can I use this on etc.’- so say we put in on fruit, the creaminess of the peanut butter and its hard crunch, contrasts with the wetness and sweetness of an apple or banana- a healthy snack that also tastes incredible! – Personally, for savory dishes- my mum uses it for a great chicken satay, using soy sauce, chili and ginger, pouring it over chicken. Its an old dish, but since using Manilife, the texture has taken it to a new level – bringing in personal relations encourages for empathy boosts your pitch!
 The Gym Bunny 
Wants and Specific needs – a healthy product, HEALTH, HEALTH, HEALTH, something that is healthy and its benefits.
The Sales Pitch 
  1. Eassssyyyy money, First, ask about what they do in the gym, you can spot them a mile away… gym clothes… running kit… trainers… ‘Ask how they train, what they train, gym, running, yoga etc.’ – by doing this your finding out their find their itch, now start scratching it 
  2. Then talk about the Hi-Oelic fat profile (basically really healthy fats), its similar to olive oil- meaning when you train, you’ll actually be burning fat ( gym buynnies want to be burning fat- so satisfy it)
  3. Talk about the fiber content of peanut butter.. keeps you fuller for longer, be emphatic to their busy schedule- ‘Look working out and being healthy is stressful at times, a scoop of this on a banana and your set for the day, can be used as a breakfast or a pre work out, or mid afternoon snack. Time and staying healthy is hard, but gym bunnies want this. Your product can do that. Sale closed. 
  4. I used this to sell to three runners in Putney… all in their gym kit, found out their specific type of fitness was running. So then I tailored it to that… You don’t want a heavy meal before a long run… so have this on a banana. that way your getting carbs from the banana… and protein and energy from the peanut butter- but more importantly it tastes good, meaning it is easy for you to stick to your diet.
‘That’s far too expensive’
‘Yes it’s a great product, I just can’t justify spending £5 on a jar of peanut butter’.
‘I love it, I just wish it was cheaper!’
My  Orignal utterly shit response:
‘Yes I know its a great product and Yes I know its a high price, but I can’t change that- are you interested or not?’
By doing this I was immediately losing the sale, all because I didn’t know how to deal with circumnavigating the price. Reading  Zig Zigglar’s ‘The Secret of Closing The Sale’
The best way to deal with PRICE CONCERNS, Talk about COST.
When people say the PRICE is TOO EXPENSIVE. Just talk about the COST.
I’d say Yes. The Price is expensive, but have you thought of the COST of not buying the peanut butter today.
Confused???? Yeh, I was at first. Customers usually always are… BUT this puts you in a great position to close the sale.
Talk about the COST of not buying the product… When I say COST… think of non-monetary things…
The cost is non-monetary things- the cost of buying a cheaper peanut butter- is less taste, less quality, less care and love gone into the jar.
The cost of buying a cheaper peanut butter- is the cost to your health as they are full of crap and packed with sugar.
The cost of buying a cheaper peanut butter is the dissatisfaction when you eat it, knowing that a better experience could be had elsewhere i.e. Manilife.
By talking about the cost… your creating a need within the customer. One that they didn’t even know they had. A need around their health, wealth and happiness. Talk about ‘Cost’. Create a need. Sell more. People will say ‘Great Product, but I can’t afford it today’
Your Call to Action (not going to spruce it up in a marketing veil of bullshit)
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