You and I have both played LEGO when we were younger… personally, I loved the stuff!
A cute little 3-year old, dummy in my mouth, curly blonde barnet (yeh I’m not really sure what happened either), I would spend hours all day making little creations of Lego, creativity oozed out of my soft baby loins… I was, like you probably were too, extremely proud of my creations, I’d get that giddy feeling inside,
In my nappy, surrounded by my LEGO, giggling away, building all sorts.
‘Maamii maaaami look what I built’
‘Wooow Dan thats amazing!!!’
‘You Clever boy!’
‘Yep I know…Now get me the new Star Was set YOUUUU SLAAAAAAAAG!’
‘Oiii do us favour darlin’ pop into the offy whilst your there, we’re running low on Cadbury’s Animals!!’
Business schools market their courses a lot like the newest piece of LEGO, the Battle Ship, the Harry Potter Collection.
When we were Kids we felt insecure about our friends having the newest LEGO set. We worried that we would be the laughing stock of the playground.
As students we feel insecure about being the laughing stock of life. Universities use this insecurity and try to sell us something on the back of it, a LEGO kit for lie success.
I need to be successful.
I need to make money.
My parents told me you need to be successful
My school told me I need to be successful
My cinema and news told me I need to be successful.
In swoops the Grad Scheme they promise you that if you follow their instructions manual, you will get money, success and security.
‘Build each lego brick like we say and hey presto you’ll be absolutely sorted’
‘Sounds like a pretty good gig right?’
What they leave out of their marketing ploy is the utter monotony and lifeless experience of following the instruction set.
The GradScheme Rulebook To Achieve Success:
Step 1. The 6.00am alarm
Step 2. The Packed commute
Step 3. The wearing an uncomfortable outfit
Step 4. The staring at a computer screen
Step 5. The fear of other graduates taking your job.
Step 7: 28 days holiday a year.
You may eventually get the Starship Galactica or Corporate Success. I hope you do, after all Steps 1 to 7 sound fucking shit and I hope your rewarded.
HOWEVER, I know this for sure, with absolute certainty, some of my friends are in the corporate world and they dislike it. They know they have to follow the rule book for at least 20 years. Only then will they get their Starship Galactica.
The Grad-scheme Rulebook will promise you is a boring life, a Thank-God-Its-Friday-life, a I’m dreading Monday life. Lots of my friends, in fact most, have gone down the corporate route and I genuinely don’t think they’re enjoying it!
With Entrepreneurship and LEGO:
Most times when we were kids… the true beauty of LEGO was that we were able to create whatever the hell we wanted, magical things happened, it may not have been the Starship Galactica, but it was our creation, our little baby, our pride and joy.
With entrepreneurship you are able to create your own thing, your little baby, its yours and no one else.
I encourage you all to sack off the Starship Galactica Rulebook… Create Success on your own terms…
Screw the Corporate Lego Set. Think Entrepreneur. I am in the process of launching to help students become entrepreneurs. If you’re a student who wants to be an entrepreneur, subscribe and I’ll email you some more information. xx
I’m in the process of launching a business to get more students into entrepreneurship, I’ve still got a few things to finalize… but if you’re a student who wants to be an entrepreneur. Subscribe and I’ll send you an email with more information.